Darby Pops Off: “Does the Publisher’s Name Matter?” by Jeff Kline
Written by Kristine Chester | 1 Comment | Published on September 18, 2015If a particular company makes a dress shoe you’re happy with, are you more likely to buy other formal footwear from the same company? What about a pair of sneakers? Or sandals? Or a jacket? Similarly, if you like a comic publishers’ books featuring costumed crimefighters, are you more willing to take a chance on… Read more