Media mail is a beautiful thing. For a fraction of the price educational materials including books, DVDs, CDs, scripts, music, and more can be shipped across the nation. So why are comics signaled out as not being media mail material? In this week’s Darby Pops Off: Darby founder and INDESTRUCTIBLE creator Jeff Kline gives us his take on the issue.
Until Next Time,
Hey All –
Are you aware that comic books do NOT qualify as “educational materials,” can’t be (legally) shipped Media Mail via the USPS, and thus do not qualify for the (often) lower postal rates?
Don’t believe me? Go here: https://about.usps.com/notices/not121/not121_tech.htm
Taken directly from the USPS website: “Media Mail packages may not contain advertising. Comic books do not meet this standard.”
I’m guessing this POV is a leftover from the days when comics were chock full of (fantastic) ads for x-ray specs, toy armies, and Hostess cupcakes. But, even then, I would argue that floppies absolutely should have qualified as “educational materials” as they were often – and continue to be – a gateway to reading for many.
There are hundreds of postings that more eloquently make that very point; here’s just one: http://www.ourkids.net/blog/ten-reasons-children-should-read-comic-books-28236
Regardless, even if we accept the government’s opinion that comic books aren’t educational (which, again, Darby Pop most certainly does NOT), most floppies today – and nearly all TPs – contain absolutely no advertising other than of the “in-house” variety. Which means, they are no different from the publications and recordings that the USPS will gladly handle as Media Mail.
Again, taken from their website: “Books may contain incidental announcements of other books and sound recordings may contain incidental announcements of other sound recordings.”
So… what gives?
And just in case you’re wondering, the USPS does have the right/ability to open your package, determine that the contents do not qualify as Media Mail, and return same to you with First Class postage due.
I know you can’t fight City Hall, but what about the USPS?
Has anyone tried?
Curious to hear your thoughts.
Thanks in advance…
Founder – Darby Pop Publishing